Mountain Daisy Boutique
Head of Media Marketing for Mountain Daisy
2022-2023
As the Head of Media Marketing for Mountain Daisy Boutique, I worked closely with the owner to shape the store's branding around inclusivity, a welcoming atmosphere, and its diverse selection of clothing and accessories. By understanding her vision, I crafted cohesive marketing strategies that highlighted the boutique’s unique offerings through social media platforms like Instagram and Facebook.
As the Head of Media Marketing for Mountain Daisy Boutique, I worked closely with the owner to shape the store's branding around inclusivity, a welcoming atmosphere, and its diverse selection of clothing and accessories. By understanding her vision, I crafted cohesive marketing strategies that highlighted the boutique’s unique offerings through social media platforms like Instagram and Facebook.
I styled outfits that combined multiple pieces from the store, leveraging social media trends, color psychology, and tailored language to appeal to the boutique's target audience. To bring these ideas to life, I utilized content creation tools such as Adobe Premiere Pro, Lightroom, Canva, and CapCut, creating dynamic posts and videos that captured the boutique's aesthetic.
This role was pivotal in refining my skills in content creation, social media strategy, and branding, and it marked the beginning of my passion for digital marketing.